Website Optimization

If you can measure it, you can improve it.

Start Measuring Now!

Too many companies invest in marketing strategies and tactics with no clear definition of success. Critical choices are made using subjective opinion rather than objective facts. Don’t guess with your success, plan and measure everything you can. You have to know where the goalpost are to score in this game.

The best part of marketing today is that everything can be measured. Gone are the days of “Spray and Pray” marketing strategies with vague audience profiles and guesses for what’s working and what isn’t.

Yesterday relied on “one to many” strategies that treated everyone the same. Today’s tools and tactics allow for precise audience segmentation, personalization, A/B and Multivariate testing and up to the second reporting of your efforts.

Not seeing the results you were expecting from an eMail campaign or Google Ad? Change it in minutes. Anticipating a seasonal trend to affect sales? Track it dynamically before it’s too late. Everything is possible using today’s digital tools.

Optimizing the interconnected pieces of your marketing strategy is critical for achieving maximum exposure, traffic, conversion and engagement. Everything can be made better if we can measure its use in the marketplace; website design and structure, available content, search engine rankings, Google Ad performance, social media engagement, brand reach and exposure, etc.

Using tools like Google Analytics and other software, you can see what’s working and what isn’t for your website. You can see what people search for, where they found you, and get ideas on how to engage your audience better, turning visitors into customers, and customers into advocates for your brand.

Start optimizing your marketing today!

Website Optimization

Website optimization is a blanket term used to cover a variety of issues related to improving the functionality, business benefits and value offered by your primary marketing vehicle, your website.

Search Optimization

One branch of website optimization is focused on Google and other search engines. Search engine optimization or SEO, is a process for achieving better position in the search engine rankings (SERPs). Fixing page elements and technical details, allows search engines like Google and Bing to more effectively crawl your site and index your content.

Usability Optimization

Optimization to increase the effectiveness and usability for your customers is often called usability analysis. Streamlining your site’s information architecture, layout and navigation allows users to search for and find the relevant information they are looking for quickly and easily. This is evaluated by measuring bounce rates, time spent on site, page views, returning visitors and generally gauging the “stickiness” of your website.

Conversion Optimization

Optimization for landing pages and calls to action is called conversion optimization and prioritizes the completion of user interactions. This might be signing up for a newsletter, downloading a white-paper, making a purchase, registering for an event or any other transaction where you provide something of value in return for something you want from your audience.

Content Optimization

Content is the new currency of the online world. The value of optimizing your content for a variety of customer profiles, search engines and for sharing across social networks is more important than ever with Google’s Hummingbird update that prioritizes contextual content over content abundance.

Tactical Optimization

Too many companies spread themselves too thin trying to broadcast on every digital channel. Some, miss out on great opportunities because their customers are using services that they aren’t even aware of. Tactical optimization aligns the best tools with your target audience, providing you with a manageable system that maximizes engagement.

We’re Here To Optimize Your Marketing!

Better Rankings, More Traffic, Higher conversions.

Let’s Get Started!