Your competitor is only a click away. They might be in somebody’s basement, across town, on the other side of Canada or anywhere connected to the Web. The Internet has forever changed the business landscape and increased your competition.
Marketing can no longer be viewed as a second string player on your business team if you hope to compete in the marketplace. Marketing is now your starting forward in the most important game of the season.
Marketing is critical to overall business success and you have to constantly be taking chances, modifying your approach, measuring results and be ready for change if you want to be viewed as agile and relevant.