Audience Engagement

Social media is not simply an activity, it’s an investment in marketplace conversations.

Get into the conversation!

Customers are looking for, finding, sharing and discussing topical information that is of interest to your business. Being a part of these conversations and providing content for audience consumption increases brand exposure, builds your credibility and creates new opportunities. Business has always been about connecting with the customer, social media and online engagement are simply its evolution.

Getting in front of your audience has never been easier and with a multitude of digital channels to choose from the opportunities to connect with customers has never been easier.

Audiences are searching for distractions and yearning for content that sparks interests, teaches new skills, adds value to their lives or simply entertains them between soccer practice and dance lessons.

Gone are the days when you were the only expert in town. Today everyone can create, deliver and share information across the world.

Your expertise and value must be obvious to attract and keep an audience engaged. Everyone loves a story and sites like Facebook, Twitter, Pinterest and LinkedIn provide abilities for everyone to be a story teller.

Google rates your content for its context and how it is shared online. When ranking your website, these values help determine your position in Google’s search pages and across their advertising network.

To rank well you have to engage your adience and think like a publisher. Content is the new currency for online business.

Start optimizing your marketing today!

Website Optimization

Website optimization is a blanket term used to cover a variety of issues related to improving the functionality, business benefits and value offered by your primary marketing vehicle, your website.

Search Optimization

One branch of website optimization is focused on Google and other search engines. Search engine optimization or SEO, is a process for achieving better position in the search engine rankings (SERPs). Fixing page elements and technical details, allows search engines like Google and Bing to more effectively crawl your site and index your content.

Usability Optimization

Optimization to increase the effectiveness and usability for your customers is often called usability analysis. Streamlining your site’s information architecture, layout and navigation allows users to search for and find the relevant information they are looking for quickly and easily. This is evaluated by measuring bounce rates, time spent on site, page views, returning visitors and generally gauging the “stickiness” of your website.

Conversion Optimization

Optimization for landing pages and calls to action is called conversion optimization and prioritizes the completion of user interactions. This might be signing up for a newsletter, downloading a white-paper, making a purchase, registering for an event or any other transaction where you provide something of value in return for something you want from your audience.

Content Optimization

Content is the new currency of the online world. The value of optimizing your content for a variety of customer profiles, search engines and for sharing across social networks is more important than ever with Google’s Hummingbird update that prioritizes contextual content over content abundance.

Tactical Optimization

Too many companies spread themselves too thin trying to broadcast on every digital channel. Some, miss out on great opportunities because their customers are using services that they aren’t even aware of. Tactical optimization aligns the best tools with your target audience, providing you with a manageable system that maximizes engagement.

We’re Here To Optimize Your Marketing!

Better Rankings, More Traffic, Higher conversions.

Let’s Get Started!